Kevin Roberts is the CEO of Saatchi & Saatchi global marketing and I was gifted/ asked to read his book as a welcome/guide to my new job in tourism marketing. The basic thesis is that marketing needs to move beyond ‘trusted brands’ to ‘loved brands’, or ‘lovemarks’, that inspire feelings and an emotional bond in the consumer/audience. To get to this lovemark space, a company needs to build off of the earlier pillars that let brands become trusted (consistent, quality product) with somewhat amorphous additional […]