The cover is bright orange and there is some textural variety with a strip of duct tape across the front; the title Made to Stick fills a third of the cover. It’s a very interesting and attention grabbing cover. Unfortunately, that is where my interest stopped. Throughout the book, Chip and Dan, brothers, explain that in order for an idea to be sticky (that is, in order for your audience to remember your idea and care about it) it must be simple, unique, concrete, credible, […]
If only this one would have stuck to the shelf
Made to Stick by Chip Heath and Dan Heath
