Strange to read such similar books back to back, but doing so highlights how much better Payoff is than the similar Drive I reviewed in my last CBR post. Both are short explorations of what motivates people, and how the simple answer (money) is often not the correct one. Payoff is even shorter than Drive was, having stemmed from a TED talk, but it feels more fully realized than the longer book as Ariely explores the same topic more thoroughly. He’s an engaging writer, and […]
Good bang for the buck
Payoff by Dan Ariely
