So, I don’t believe in hype. Bear with me here, because what I mean by that isn’t what you probably think I mean. Obviously, I’m not in the habit of denying that things exist. Like, NO, GRAVITY IS NOT REAL AND KOALAS ARE A FIGMENT OF YOUR IMAGINATION or whatever. “Hype” is a real enough concept that somebody once upon a time had to invent a word to describe it. For me, when I’ve used it as a word, hype is buzz. It’s something that […]