The Subtle Art of Not Giving a Fuck should be used in marketing classes as prime example of what you can achieve with proper positioning. This book contains some pretty basic self-help advice (decent advice, for the most part) but appeals to a new audience by including fuck in the title. People who scoff at self-help are apt to pick it up and think, “Hey, this guy swears, he must be like me, not like those ultra touchy, feel-gooders who have a Ph.D. in Musicology but […]
Adding F*ck to the title makes it seem deeper
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson



