This is my first review in weeks, in part because reading this took soooooo long, and I knew I’d be reading this book for a solid year if I didn’t commit to finishing it. As it stands, it took me three months of false starts to completely read its four hundred pages. It’s a hard book to assess, in part because I found the subject matter interesting, and my favorite parts of the book probably would need to be trimmed in order to make it […]
Stupid things people do, explained by a smart guy
First published: 2008 Revised and Expanded: 2010 Recommended for: People whose bosses have just told them they need to give a presentation on Behavioral Economics to some senior marketing leaders Stars: 4. I debated giving it 3 because you can get the same info from TED talks, but walking into my presentation with a hardcover book with pages tagged earned me some points for initiative, so I’m sharing the love. Ok so I didn’t pick this book up by choice, exactly. I work in marketing communications, and the […]