I’m a sucker for pop soft-science books that straddle the line between business and economics. I feel the same way about Malcolm Gladwell as I do about Radiohead: I’m so in love with the real thing I’m still here for the knockoffs. Chip and Dan Heath’s Made to Stick expanded on Gladwell’s idea from The Tipping Point that ideas needed to be “sticky” to be successful, and that was a useful topic to explore – what does make certain things memorable? But guys – you […]
Yeah, but moments are ephemeral
The Power of Moments by Chip Heath, Dan Heath






