Man did I dislike this book. Based on the jacket and the title I was expecting a treatise on the nature of content as driven by the state of each method of delivery – TV in the era of even faster communication. I wanted an actual exploration of the one and only thing most of us know about Marshall McLuhan – the medium is the message now that media has changed so much – but instead I got a bunch of inside baseball from someone who couldn’t stop congratulating himself for things like knowing that McLuhan quote is a paraphrase.
I don’t care about the business model. I don’t care about ad revenue. I want to know how speed changes the type of entertainment produced. I don’t want blind item gossip about Whoopi Goldberg disguised as a point about a la carte content. And the worst part? All the trashy gossip is couched in holier than thou superiority over internet content.
Nope. Hard pass. This isn’t Future Shock, you’re not that smart.